Product Summery

One of the most important parts of branding is connecting with customers and engaging them in a brand story, so when I saw the “Building a Story Brand” book on Amazon, I knew I had to check it out. I’m always looking for ways to improve my brand design skill set, and one way I do that is by learning about and analyzing the branding frameworks that others use. Soon after opening “Building a Story Brand”, it becomes apparent that the approach contained within is centered around the familiar story of The Hero’s Journey, a formula routinely employed in fiction novels and mainstream movies. For those of you who aren’t familiar, this same story has been retold thousands of times over hundreds of years, ranging from works such as Homer’s “The Odyssey” to George Lucas’ Star Wars.